The weekly Clarity Filter briefing
Why Most Startups Stall... and How You Won’t
42% of startups (in reality, even more) fail because they lack product-market fit.

Meaning:
  • -1-
    They build stuff nobody is paying for
    You can tweak features forever, but if no one pays, you're stuck. And the funny thing: you don't know why
  • -2-
    They waste a lot of money doing this
    An MVP for a modern SaaS can cost between $50 - 100k... that's before you got ANY sales to prove it's worth it
  • -3-
    They end up pivoting anyway
    Pivot is getting you closer to the product-market fit, but it's harder to pivot after investing $
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(by a guy who's been doing this for 12 years)
(c) Dmitry Trofimets
2025