42% of startups (in reality, even more) fail because they lack product-market fit.
Meaning:
-1-
They build stuff nobody is paying for
You can tweak features forever, but if no one pays, you're stuck. And the funny thing: you don't know why
-2-
They waste a lot of money doing this
An MVP for a modern SaaS can cost between $50 - 100k... that's before you got ANY sales to prove it's worth it
-3-
They end up pivoting anyway
Pivot is getting you closer to the product-market fit, but it's harder to pivot after investing $
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