The Founder's Checklist: 22 Deadly Mistakes That Kill Startups Before They Launch
Why most startups stall... and how you won’t
98% of startups fail, most - because they lack product-market fit.
Meaning:
-1-
They build stuff nobody is paying for
You can tweak features forever, but if no one pays, you're stuck. And the funny thing: you don't know why
-2-
They waste a lot of money doing this
An MVP for a modern SaaS can cost between $50 - 100k... that's before you got ANY sales to prove it's worth it
-3-
They end up pivoting anyway
Pivot is getting you closer to the product-market fit, but it's harder to pivot after investing $
Stop working harder. Get the checklist = start working smarter.
This checklist isn't another collection of vague theories about "hustle." It's a diagnostic tool.
This guide is built on 12 years of in-the-trenches experience, distilled into a simple system for making better decisions and getting to your first sales faster.
This guide will give you the clarity to:
Stop building a "dream product" and start solving a REAL customer pain.
Learn a simple framework for knowing when to pivot (and when to persevere).
Diagnose the difference between "busyness" and real, revenue-driving progress.
Build a system for testing ideas so that every decision is based on market evidence, not your gut.
Avoid wasting months on complex MVPs and focus on the one feature customers will actually pay for.
Master the art of the early-stage sale, even if you hate the idea of "selling."