Does my data leave the browser?

No. The planner runs locally in your browser. No servers or analytics are called from this page.

What inputs do I need?

Currency, total budget, keywords and match types, negative keywords, daily caps, bids, and conversion events (e.g., demo booked).

Yes. Export to CSV or PDF, or download an offline HTML copy.

First Google Ads Search test planner

For {Your company} • Goal: {demo or signup} • {14}-day test • Default budget ${1000}

Split: 0% brand / 100% non-brand • Brand demand: No brand

Total budget

${1000}

Expected CPC (cost per click)

${8}

Expected CR (conversion rate)

{4}%

Est. clicks

—

Est. leads

—

Est. cost per lead

$—

Non-brand budget

$—

Est. clicks: —

Day 3 cut bad queries. Day 7 add negatives and raise bids on winners. Day 14 pause anything with no conversions.

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