LinkedIn Ads Calculator

LinkedIn Ads calculator: how much budget do you need

Budget$1000
Goal15 leads
BiddingCPC
UnitCPC $6
Conv10%
Daily cap$20/day
If you spend
$1000
Fixed test length at your daily cap
Clicks
167
Leads
17
CPL
$58.80
Impressions
25000
Days at cap
50
To get
15 leads
Based on your inputs
Clicks needed
150
Budget needed
$900
CPL at goal
$60.00
Impressions needed
—
Days at cap
45
Choose CPC when
  • CTR unknown or < 0.5%
  • You want cost per visit control
Choose CPM when
  • CTR ≥ 0.7% with same offer
  • Audience and creative are proven
Quick rule
Use CPM if CPM < $48