The difference between these two terms can cost you millions. In a
Pre-Money Pool, the shares are carved out of your (the founder's) ownership before the new cash enters. This is standard for Pre-Seed and Seed. In a
Post-Money Pool, the pool is created after the investment, meaning the new investor also gets diluted by the pool creation. This is rarer at early stages but worth asking for.
For a deeper dive into these mechanics, refer to the
Holloway Guide to Equity Compensation.
The cost of over-allocatingHere is why you must fight for a smaller pool based on actual hiring plans.
Scenario: You raise a $2M Seed round at an $8M Pre-Money valuation ($10M Post).
- Case A (10% Pool): You allocate $1M worth of shares to the pool. Founder dilution is standard.
- Case B (20% Pool): The investor demands a 20% pool ($2M value) pre-money.
The Hit: To create that extra 10% before the money comes in, your effective pre-money valuation drops, or your personal share count is slashed. You essentially lose ~$1M in paper wealth instantly to "hire people" you might not even meet for two years. Do not agree to a pool larger than your 18-month hiring plan.
Mastering startup equity distribution data is necessary to protect your cap table, but it is not the whole picture. Don't obsess over 0.05% differences while your revenue is zero. Get the structure right using these option pool for founders examples, minimize dilution, and focus on selling—your probability of hitting $10k MRR depends on your offer, not your legal docs.