Press release examples for B2B SaaS
last updated: Sep 15, 2025
TL;DR
12 founder-proof press release examples b2b saas with angle, formula, quote, CTA, and distribution notes.
How to:
How to:
- Pick one angle and metric.
- Choose embargo or exclusive and offer two interview slots.
- Use a formula headline and a real CTA.
Glossary
Embargo: Share info early. Publish at agreed date.
Exclusive: One outlet breaks the news first.
CTA: Call to action. What to do next.
AEO: Answer engine optimisation for LLMs.
Design partner: Early customer that co-builds with you.
ICP: Ideal customer profile.
GTM: Go-to-market.
Exclusive: One outlet breaks the news first.
CTA: Call to action. What to do next.
AEO: Answer engine optimisation for LLMs.
Design partner: Early customer that co-builds with you.
ICP: Ideal customer profile.
GTM: Go-to-market.
How to ship a founder-led press release
- Choose the angle. Funding, launch, partnership, or recognition. Pick one. If your story still feels fuzzy, tighten it in product positioning.
- Decide timing. Simple stories: 24–48 hours under embargo. Deeper stories: 3–7 days. Hardware or complex datasets: 1–2 weeks. Offer two interview windows.
- Pick embargo vs exclusive. Exclusive buys depth on one outlet. Embargo buys breadth. Always get agreement before sharing details.
- Write the headline with a formula. Funding: “X raises $Y Series [round] to [outcome] for [ICP]”. Launch: “X launches [product]: the [descriptor] that [job]”. Partnership: “X and Y partner to [outcome] for [ICP]”. Recognition: “X named Leader in [report] — what it means for [ICP]”. For a full walkthrough, use Press release guide for startups: founder-led template.
- Open strong. One sentence with result or problem. Put the key metric in the money paragraph.
- Use one tight quote. Founder voice first. Make it human. One line can be delightfully specific.
- Attach a real CTA. Trial, waitlist, report download, webinar, or event.
- Decide on distribution. Wire for compliance and breadth. Founder pitching for depth. New to pitching and media lists? See PR for startups.
- Measure and learn. Track opens, responses, and release analytics. Plan volume accordingly.
12 best startup press release examples
Rainforest — funding PR that sells the product
- Headline formula: “X raises $Y Series [round] to [outcome] for [ICP]”
- Quote to borrow: “Our growth reflects our customers’ success.” — Joshua Silver, CEO
- CTA: Learn more
DevRev — founder vision plus beta waitlist
- Headline formula: “X launches [product]: the [descriptor] that [key job]”
- Quote to borrow: “Computer gives us agency… [AI] has complete context for the enterprise.” — Dheeraj Pandey, CEO
- CTA: Join waitlist
JFrog AppTrust — name the category in the headline
- Headline formula: “X unveils [product]: ‘[new term]’ for [problem]”
- Quote to borrow: “The next big challenge is compliance. That’s why ‘DevGovOps’ must happen.” — Shlomi Ben Haim, CEO
- CTA: Register webinar
Torii — use third-party proof to de-risk the choice
- Headline formula: “X named Leader in [report] — here’s what it means for [ICP]”
- Quote to borrow: “This isn’t a pivot. It’s what we’ve built toward since day one.” — Uri Haramati, CEO
- CTA: Download report
Zluri — explain why the badge matters now
- Headline formula: “X recognized as Leader [year] — why it matters amid [trend]”
- Quote to borrow: “A generational shift in SaaS and AI sprawl demands a new approach.” — Ritish Reddy, CEO
- CTA: Download report
Walnut — open with the problem in one line
- Headline formula: “X launches [product], redefining how [ICP] do [job]”
- Quote to borrow: “Navigating the B2B sales journey can feel like a maze.” — Eric Anderson, CEO
- CTA: Learn more
Quack — tie the money to the product thesis
- Headline formula: “X raises $Y to [transform outcome] with [approach]”
- Quote to borrow: “Proactivity is the future of customer support.” — Nadav Kemper, CEO
- CTA: Learn more or book intro
Maxio × Rillet — two CEOs, one result
- Headline formula: “X and Y partner to [primary outcome] for [ICP]”
- Quote to borrow: “This isn’t just integration. It’s liberation.” — Branden Jenkins, CEO
- CTA: Sign up for early access
G2 × Profound — ride the “new distribution” trend
- Headline formula: “X partners with Y to help [ICP] win [new channel]”
- Quote to borrow: “Companies must show up in LLMs.” — Godard Abel, CEO
- CTA: Register event
Steerco — let the founder sound human
- Headline formula: “X launches [product] for [ICP] to [job] in [time]”
- Quote to borrow: “Not another copilot. Your least annoying teammate.” — Zach Hawley, CEO
- CTA: Start trial
defi SOLUTIONS × Informed.IQ — name the exact step you speed up
- Headline formula: “X integrates Y to [reduce risk/accelerate step]”
- Quote to borrow: “Streamline funding operations and enhance the lending experience.” — Tom Allanson, CEO
- CTA: Learn more
Dot Ai — make a reseller feel like customer value
- Headline formula: “X announces first [region] reseller to [benefit]”
- Quote to borrow: “A model for future international deployments.” — Ed Nabrotzky, CEO
- CTA: Contact reseller / Learn more
Benchmarks
What this means.
- Local vs national is the biggest lever. Budget jumps when you switch circuits. Business Wire+1
- PR Newswire adds a yearly membership on top of per-release fees. Include it in your plan. portal.prnewswire.com
- Word count and assets drive add-ons. Plan length and media up front to avoid surprises. Prezly.com+1
Sample math.
You pitch 80 reporters. 46% open → ~37 opens. 3.4% respond → ~3 replies. If 2 convert to coverage and each drives 200 qualified visitors with a 5% trial start, that is ~20 trials from one announcement.
You pitch 80 reporters. 46% open → ~37 opens. 3.4% respond → ~3 replies. If 2 convert to coverage and each drives 200 qualified visitors with a 5% trial start, that is ~20 trials from one announcement.
In 90 seconds, find the bottleneck stopping your first 10 customers. Take the free quiz and get a personalized action plan.
Embargo vs Exclusive
Exclusive
Embargo
- Depth with one outlet.
- Use for big data, A-list investor, or a first-of-its-kind product.
- Typical lead time 5–10 days for complex stories.
- Risk: if it falls through, timing slips.
Embargo
- Breadth across outlets at once.
- Use for regular launches, partnerships, badges, and raises with standard details.
- Typical lead time 24–48 hours for simple stories; up to a week for complex. Decision rule: if you have proprietary data or a marquee backer, start exclusive. If you need broad reach or have regulated timing, run embargo.
Templates
Use these verbatim, then personalise with 1–2 proof metrics.
Funding template
Headline: [COMPANY] raises $[AMOUNT] [ROUND] to [OUTCOME] for [ICP]
Deck: Backed by [LEAD] to scale [WHAT] amid [TREND].
Body: [CITY, STATE] — [DATE]. [COMPANY] announced a $[AMOUNT] [ROUND], led by [LEAD], to [WHAT IT ENABLES].
Money paragraph: Two product impact metrics: [METRIC 1], [METRIC 2].
Quote: “[ONE-LINER IN PLAIN HUMAN VOICE].” — [FOUNDER], CEO.
CTA: Learn more or book intro.
Distro: Wire + investor quote + founder LinkedIn thread.
Product or beta template
Headline: [COMPANY] launches [PRODUCT]: the [DESCRIPTOR] that [KEY JOB]
Open: Problem line + simple fix.
Features: 3 bullets of outcomes.
Quote: Founder vision + one concrete outcome.
CTA: Join waitlist or start trial.
Distro: Wire + product page.
Partnership template
Headline: [X] and [Y] partner to [OUTCOME] for [ICP]
Open: Name the exact workflow the integration improves.
Two-CEO quotes: Both tied to the same KPI.
CTA: Sign up for early access.
Distro: Wire + landing.
Recognition template
Headline: [COMPANY] named Leader in [REPORT] — what it means for [ICP]
Open: Why the badge de-risks vendor selection now.
Quote: “This is not a pivot. It is what we have built toward since day one.” — [FOUNDER], CEO
CTA: Download report. Gate it.
Distro: Wire + gated report.
Pitch email under embargo or exclusive
Subject: [EMBARGOED dd:mm] [COMPANY] raises $[AMOUNT] to [OUTCOME] for [ICP]
Hi [FIRST NAME],
We are announcing [ONE-LINER].
If helpful, I can offer [EXEC NAME] for a 10-minute call at [TIME 1] or [TIME 2].
Under embargo until [DATE, TIMEZONE]. Happy to send the full release and assets if interested.
Thanks, [FOUNDER NAME], [TITLE], [PHONE]
Funding template
Headline: [COMPANY] raises $[AMOUNT] [ROUND] to [OUTCOME] for [ICP]
Deck: Backed by [LEAD] to scale [WHAT] amid [TREND].
Body: [CITY, STATE] — [DATE]. [COMPANY] announced a $[AMOUNT] [ROUND], led by [LEAD], to [WHAT IT ENABLES].
Money paragraph: Two product impact metrics: [METRIC 1], [METRIC 2].
Quote: “[ONE-LINER IN PLAIN HUMAN VOICE].” — [FOUNDER], CEO.
CTA: Learn more or book intro.
Distro: Wire + investor quote + founder LinkedIn thread.
Product or beta template
Headline: [COMPANY] launches [PRODUCT]: the [DESCRIPTOR] that [KEY JOB]
Open: Problem line + simple fix.
Features: 3 bullets of outcomes.
Quote: Founder vision + one concrete outcome.
CTA: Join waitlist or start trial.
Distro: Wire + product page.
Partnership template
Headline: [X] and [Y] partner to [OUTCOME] for [ICP]
Open: Name the exact workflow the integration improves.
Two-CEO quotes: Both tied to the same KPI.
CTA: Sign up for early access.
Distro: Wire + landing.
Recognition template
Headline: [COMPANY] named Leader in [REPORT] — what it means for [ICP]
Open: Why the badge de-risks vendor selection now.
Quote: “This is not a pivot. It is what we have built toward since day one.” — [FOUNDER], CEO
CTA: Download report. Gate it.
Distro: Wire + gated report.
Pitch email under embargo or exclusive
Subject: [EMBARGOED dd:mm] [COMPANY] raises $[AMOUNT] to [OUTCOME] for [ICP]
Hi [FIRST NAME],
We are announcing [ONE-LINER].
If helpful, I can offer [EXEC NAME] for a 10-minute call at [TIME 1] or [TIME 2].
Under embargo until [DATE, TIMEZONE]. Happy to send the full release and assets if interested.
Thanks, [FOUNDER NAME], [TITLE], [PHONE]
Risks
- Vague headline. Use a formula.
- Quote stuffed with adjectives. Replace with a human line.
- No CTA or a weak one. Replace with trial, waitlist, report, webinar, or event.
- Embargo sent without consent. Always secure agreement first.
- No interview window. Offer two slots inside the window.
- No number in the money paragraph. Add one real metric.
FAQ
- You:When do I use an exclusive?Guide:When you want depth and a marquee byline. Offer it 5–10 days before publish for complex stories.
- You:How long should a press release be?Guide:400–700 words for the body. Add a facts box and one quote.
- You:Should I quote investors?Guide:Yes, for funding. Keep it one line. Founder gets the primary quote.
- You:Do I need a wire?Guide:Use a wire for compliance distribution, analytics, and breadth. Many founders combine wire + direct pitching.
- You:What is a good CTA?Guide:Trial start, waitlist, report download, webinar, or event with a precise next step.
- You:Can I skip the quote?Guide:You can, but one tight, human line often increases pickup.
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