You have capital, but you need traction to prove you are ready for Series A. Most founders waste this moment on generic marketing copy. Here is the narrative strategy that captures both early adopters and future investors.

Product Hunt launch scripts are narrative frameworks designed to convert casual browsers into active users and potential deal-flow watchers. For seed-stage startups, the goal is signaling momentum, not just acquiring beta testers.

• Benchmark: Top 5 launches typically see 400–1,000+ upvotes in the first 24 hours.
• Rule: Mention your funding status early to establish immediate competency (the "we are real" signal).
• Warning: Never ask for "support." Ask for "brutal feedback." Support is passive; feedback is active engagement.

How to read this: Copy the scripts in the "How to write your launch script" section, fill in the brackets, and post them as the first comment (Maker Comment) on your launch.

Copy these scripts into your text editor. Fill in the bracketed information. These are designed specifically for the "Maker Comment" section to signal velocity.

Option 1: The "Momentum" script (Primary)
Use this if you have a lead investor name you want to drop or a significant pre-seed round to leverage.

Hey Product Hunt! 👋

I’m [Your Name], Founder of [Product Name].

We are building [Product Name] because [Problem Statement - e.g., managing cloud costs is a nightmare for dev teams].

Here is the context: We just closed our Pre-Seed round led by [Investor Name/Firm] to solve this exact problem. We have the resources, but we need the reality check.

Why are we building this now?

The market has shifted. [Brief explanation of the "Why Now" - e.g., AI models have made this 10x cheaper to execute, but the UI is still stuck in 2015]. We believe you deserve a workflow that actually feels modern.

We are not looking for a pat on the back.

My ask today is simple:

1. Try the free tier (no card required).
2. Come back here and give us your brutally honest feedback. Tell us what sucks.

We are building fast and iterating based on this thread.

Thanks for helping us shape the roadmap!

-[Your Name]

Option 2: The "Stealth Break" script
Use this if you have been building quietly and want to emphasize the "reveal."

Hi Hunters! 😸

[Your Name] here. For the last [Number] months, my co-founder and I have been in a cave building [Product Name].

We recently raised our Pre-seed to turn this from a side project into a venture-backed machine. Today is day one of coming out of stealth.

The Thesis:

Existing tools for [Industry] are [Adjective: slow/expensive/bloated]. We are betting that a [Key Feature: privacy-first/AI-native] approach is the wedge that breaks the monopoly.

We are live, we are funded, and we are hungry for data.

Please roast our onboarding flow. Is it intuitive? Did we miss something obvious?

Drop your brutally honest feedback below. I will be replying to every single comment for the next 24 hours.

Let’s build. 🚀

-[Your Name]

Analysis: Why this works

• The Funding Anchor: By stating "We just closed our Pre-Seed," you filter out low-quality users. It tells the reader the product will likely exist in 12 months.
• The "Why Now": Investors and savvy users look for the "Why now" narrative more than just "Why you." This signals you understand market timing.
• The Brutal Ask: Asking for criticism triggers the "expert" bias in community members. They want to show off their product sense, which drives comment volume. High comment volume boosts algorithm placement.

Don't launch blind. You need to know what success looks like so you don't panic at 10:00 AM PST. Based on data from top launches like Dub.co and Flexprice, here is the realistic funnel for a B2B seed-stage product.

The funnel math
Scenario: You hit #3 Product of the Day with ~600 upvotes.

• Upvotes: 600 (Quality validation)
• Traffic: 2,000–3,000 unique visitors (Direct + Newsletter spillover)
• Conversion (Visitor to Signup): 4–6%
• Result: 80–180 new qualified leads

Note: B2C products often see higher traffic (5,000+) but lower conversion rates (1–2%).