Focus on the mechanics that actually move the needle for your control and payout. Investors will send you a document that looks like this. Copy this structure to understand what you are reading:
Issuer: Startup Name, Inc.
Amount of Financing: $2.0 Million
Pre-Money Valuation: $8.0 Million
Option Pool: 10-15% of the fully-diluted post-money capitalization.
Liquidation Preference: 1x non-participating.
Board of Directors: 2 Founders, 1 Preferred Director.
- Pin down the valuation. Set your pre-money valuation expectations early. Seed valuations fluctuate, but recent data shows typical seed rounds range from $8M to $12M pre-money. You need this anchor before discussing equity.
- Size the option pool. Investors will ask for an unallocated option pool to hire future talent. Aim for a 10-15% range. Make sure it is calculated on a post-money basis. If you need a starting point, look at a standard seed term sheet template to see exactly how this phrasing looks. You can verify this standard via HSBC Innovation Banking's guide on option pools.
- Review the liquidation preference. Keep it to a 1x non-participating preference. This ensures investors get their money back first but do not double-dip on the remaining profits. Read exactly how this triggers in AngelList's breakdown of liquidation preferences.
- Set the board structure. Do not give up control of your own company. A standard seed board is two founders and one investor. Reviewing term sheet for startups examples will show you how common this 2-to-1 ratio is in practice.
- Cap the legal fees. Investors will make you pay their legal bills out of the raised funds. Cap this at $15,000 to $20,000 to protect your runway.
Always model out the math before signing. Here is the sample math for a standard seed deal:
Sample math.
If you raise $2M on an $8M pre-money valuation, your post-money valuation is $10M. The investors own 20% ($2M / $10M). If you are forced to create a 10-15% option pool post-money, your effective founder dilution is closer to 30-35%, not just the 20% investor chunk.