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This week, I worked with a client who was ready to scale their app. They had a decent landing page and a good offer.
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In the modern attention economy, sending one message and getting no reply is not a "No." You cannot scientifically validate a hypothesis without a sequence.
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98% of startups fail...
they can't find product-market fit
Meaning:
  • -1-
    They build stuff nobody is paying for
    You can tweak features forever, but if no one pays, you're stuck. And the funny thing: you don't know why
  • -2-
    They waste a lot of money doing this
    An MVP for a modern SaaS can cost between $50 - 100k... that's before you got ANY sales to prove it's worth it
  • -3-
    They end up pivoting anyway
    Pivot is getting you closer to the product-market fit, but it's harder to pivot after investing $
(c) Dmitry Trofimets
2026