The 5-minute EXPLAINER
The GTM Protocol for AI founders.
Get to $10K MRR in 60 Days.
Don't write a single line of dead code. Watch this 5-min video to understand how to secure first paying user before you code.
Built by an operator who bootstrapped B2C marketplace to $7M yearly recurring revenue in 3 years.

❌ Stop launching and hoping someone shows up
❌ Stop trying to enter the wrong market with 0 chances
❌ Stop wasting months on statups that won't fly
βœ… Build only what real users are already paying for
Get Access to the 60-day System

READY TEMPLATES TO COPY-PASTE β€’ Trusted by 100+ FIRST-TIME FOUNDERS

60-Day, No-Risk Guarantee
If this doesn’t help you validate a real idea and build a product, you get a full refund. No questions asked.
Why Most Startups Fail... and How You Won’t
80% of startups fail because they lack product-market fit.
  • -1-
    They build stuff nobody is paying for
    You can tweak features forever, but if no one pays, you're stuck. And the funny thing: you don't know why
  • -2-
    They waste a lot of money doing this
    An MVP for a modern SaaS can cost between $50 - 100k... that's before you got ANY sales to prove it's worth it
  • -3-
    They end up pivoting anyway
    Pivot is getting you closer to the product-market fit, but it's harder to pivot after investing $
Hiring a GTM Agency to validate your startup costs $5000. Hiring me costs at least $2000. Get the exact same Protocol for a fraction of the price.

This is NOT for you if:

❌ You're looking for an easy shortcut (it won't be easy)

❌ You're not ready to spend 10 hours a week on this for 2 months

❌ You think building product is enough to succeed

This is for you if:

βœ… You can learn to build (code / no-code / Vibe Code)

βœ… You want to see demand before actually writing code

βœ… You’re tired of launching stuff that sits on shelf

That's Me
I am a product person. I spent the last 13 years building 0->1 startups, including:
  • 0->1 bootstrapped now $10M ARR mental health marketplace;
  • 0->1 VC-backed AI-driven SaaS for automotive factory design within the largest IPO in the UK;
  • 0->1 corporate startup within an international travel tech company with 4000 employees now at $15M ARR.

Doing this, I learned something important:
β†’ You don't need a product to get your first sales. Yes, even for an AI startup.
β†’ 90% of success come from selecting the right niche.

Yet, most founders tend to jump straight into building whatever they feel is needed. The result? 80% of startups fail because they lack product-market fit.

Today:
  • Using AI, I've quickly validated and built my own solo-business that reached $15K in MRR.
My solo business income.
  • I share my system with new and experienced founders for $2K a month. 9/10 of them pivot within 60 days.

  • For my clients I had to learn sales, marketing and non-product stuff from scratch, making lots of mistakes.
My client pivots after our discovery and raises $2M in Silicon Valley.
What's Inside

TL;DR. You validate with money (not compliments), you pre-sell the solution, and you deliver value manually before you write a single line of scalable code.
This is a clear, step-by-step execution path that takes you from "Idea" to "Revenue" without the expensive "Zombie Startup" phase. Value: 6 months of saved runway.
By the end, you won't just "learn validation."
You'll have a paying customer, a validated business model, and the certainty that you aren't building a hobby.

Phase 1: Diagnose & De-Risk (The "Unfundable" Audit)

Goal: In the first week, you scientifically verify if your idea is a business or a hallucination.
  • No more "optimism." No more "build it and they will come."
  • You treat your idea like a hypothesis and try to kill it.
You'll:
  • Run your idea through the "22 Deadly Sins" Diagnostic to catch fatal flaws immediately.
  • Identify a "Bleeding Neck" problem that customers are actively trying to solve right now.
  • Stop wasting time on "Vitamins" (nice-to-haves) and pivot to "Painkillers" (must-haves).
You move forward only when you know you aren't building a product that investors (and customers) will laugh at.

Phase 2: The "Napkin Offer" (Sell Before You Build)

Goal: You get a stranger to commit money or reputation before you open your code editor.
Instead of spending months building a "Perfect MVP" that nobody wants, you build an Offer that is impossible to refuse.

You'll:
  • Use the "Napkin Offer" Framework to craft a value proposition in 30 minutes.
  • Conduct "Anti-Bias" interviews using my specific scripts to get the truth, not polite lies.
  • Validate demand with Pre-Sales or Letters of Intent, not just email signups.
You finish this phase with a committed buyer waiting for you, not a ghost town.

Phase 3: The "Concierge" Launch (Do Things That Don't Scale)

Goal: You deliver the result manually to ensure 100% retention and zero churn.
This is where 90% of founders fail. They try to automate everything on Day 1. You won't. You will be the automation.

You'll:
  • Deliver the service/product manually (The "Wizard of Oz" method) to learn exactly what features matter.
  • Onboard your first 10 customers personally (Zoom, not Loom) to fix friction points in real-time.
  • Charge a premium for "Done-For-You" results while you figure out the software.
Your startup is no longer a "Project." It is a cash-flowing service ready to be productized.

Phase 4: Systemize & Scale (The "Real" MVP)

Goal: Now that you have revenue and happy customers, you build the software to replace yourself.
  • No feature creep. No "guessing" what to build.
  • You build exactly what your paying customers just used.

You'll:
  • Translate your manual process into a lean software MVP.
  • Set up your "Engine of Growth" (pricing, recurring billing, and automated onboarding) based on real data.
  • Transition from "Founder-led Sales" to a scalable funnel.
You ship knowing exactly what to improve next because your customers are already telling you.

The Result:

  • A product that has already sold.
  • A feature roadmap defined by revenue, not guesses.
  • A repeatable sales script that converts strangers into users.
  • A clear path to $10k MRR without burning your savings.
At this point, most founders don't feel "hyped."
They feel safe.
  • Safe because the money is in the bank.
  • Safe because they didn't waste 6 months.
  • Safe because they know it works.
Copy-Paste Templates to Use
Don't stare at a blank screen. Steal the proprietary assets I use with consulting clients (worth $1200).
  • The 'Anti-Mom-Test' Script

    (Value: $500)

    Get an honest feedback without awkwardness.

  • 'Non-Salesy' Outreach Templates

    (Value: $300)

    Book meetings without feeling like a spammer.

  • 'Napkin Offer' Page Template (Value: $200)
    How to pre-sell your vision using a simple PDF before the product.
What Other Founders Have to Say

Robin, first-time founder, US

Furkat, repeat B2B founder, UK

Shamil, B2B Founder, EU

Mihai, working B2C founder, US

Margarita, legaltech B2B founder, US

Mustafa, B2B founder, Ethiopia

$1000
of free bonus templates
5+
hours of video content
Complete Practical System for First-Time Founders

Full Notion-based OS including framework, videos and ready templates:


βœ… Traction OS: The Founder's System ($1200 Value)

βœ… FREE BONUS #1: The "Unfundable" Scorecard ($99 Value)
βœ… FREE BONUS #2: The "Napkin Offer" Template ($200 Value)
βœ… FREE BONUS #3: The "Anti-Bias" Interview Template ($500 Value)
βœ… FREE BONUS #4: The Cold Outreach Template ($300 Value)
βœ… FREE BONUS #5: The $10K Roadmap ($199 Value)

$2500 worth of value that will save you months, potentially year, in wasted time and runway.
Available immediately at just $497 β†’ $59.
13 years of startup 0->1 experience for just one night out.

60-DAY MONEY-BACK GUARANTEE β€’ Trusted by 100+ FIRST-TIME FOUNDERS

(c) Dmitry Trofimets
2026