The GTM Protocol for AI founders. Get to $10K MRR in 60 Days.
Don't write a single line of dead code. Watch this 5-min video to understand how to secure first paying user before you code.
Built by an operator who bootstrapped B2C marketplace to $7M yearly recurring revenue in 3 years.
β Stop launching and hoping someone shows up β Stop trying to enter the wrong market with 0 chances β Stop wasting months on statups that won't fly β Build only what real users are already paying for
Hiring a GTM Agency to validate your startup costs $5000. Hiring me costs at least $2000. Get the exact same Protocol for a fraction of the price.
This is NOT for you if:
β You're looking for an easy shortcut (it won't be easy)
β You're not ready to spend 10 hours a week on this for 2 months
β You think building product is enough to succeed
This is for you if:
β You can learn to build (code / no-code / Vibe Code)
β You want to see demand before actually writing code
β Youβre tired of launching stuff that sits on shelf
That's Me
I am a product person. I spent the last 13 years building 0->1 startups, including:
0->1 bootstrapped now $10M ARR mental health marketplace;
0->1 VC-backed AI-driven SaaS for automotive factory design within the largest IPO in the UK;
0->1 corporate startup within an international travel tech company with 4000 employees now at $15M ARR.
Doing this, I learned something important: β You don't need a product to get your first sales. Yes, even for an AI startup. β 90% of success come from selecting the right niche.
Yet, most founders tend to jump straight into building whatever they feel is needed. The result? 80% of startups fail because they lack product-market fit.
Today:
Using AI, I've quickly validated and built my own solo-business that reached $15K in MRR.
My solo business income.
I share my system with new and experienced founders for $2K a month. 9/10 of them pivot within 60 days.
For my clients I had to learn sales, marketing and non-product stuff from scratch, making lots of mistakes.
My client pivots after our discovery and raises $2M in Silicon Valley.
AI, vibe-coding. Now is the most UNIQUE time in recent history where underdogs can launch million-dollar business alone or with small team... if they know what to focus on and what NOT to.
I published my internal GTM system so more founders get an upper-hand.
TL;DR. You validate with money (not compliments), you pre-sell the solution, and you deliver value manually before you write a single line of scalable code.
This is a clear, step-by-step execution path that takes you from "Idea" to "Revenue" without the expensive "Zombie Startup" phase. Value: 6 months of saved runway.
By the end, you won't just "learn validation."
You'll have a paying customer, a validated business model, and the certainty that you aren't building a hobby.
Phase 1: Diagnose & De-Risk (The "Unfundable" Audit)
Goal: In the first week, you scientifically verify if your idea is a business or a hallucination.
No more "optimism." No more "build it and they will come."
You treat your idea like a hypothesis and try to kill it.
You'll:
Run your idea through the "22 Deadly Sins" Diagnostic to catch fatal flaws immediately.
Identify a "Bleeding Neck" problem that customers are actively trying to solve right now.
Stop wasting time on "Vitamins" (nice-to-haves) and pivot to "Painkillers" (must-haves).
You move forward only when you know you aren't building a product that investors (and customers) will laugh at.
Phase 2: The "Napkin Offer" (Sell Before You Build)
Goal: You get a stranger to commit money or reputation before you open your code editor.
Instead of spending months building a "Perfect MVP" that nobody wants, you build an Offer that is impossible to refuse.
You'll:
Use the "Napkin Offer" Framework to craft a value proposition in 30 minutes.
Conduct "Anti-Bias" interviews using my specific scripts to get the truth, not polite lies.
Validate demand with Pre-Sales or Letters of Intent, not just email signups.
You finish this phase with a committed buyer waiting for you, not a ghost town.
Phase 3: The "Concierge" Launch (Do Things That Don't Scale)
Goal: You deliver the result manually to ensure 100% retention and zero churn.
This is where 90% of founders fail. They try to automate everything on Day 1. You won't. You will be the automation.
You'll:
Deliver the service/product manually (The "Wizard of Oz" method) to learn exactly what features matter.
Onboard your first 10 customers personally (Zoom, not Loom) to fix friction points in real-time.
Charge a premium for "Done-For-You" results while you figure out the software.
Your startup is no longer a "Project." It is a cash-flowing service ready to be productized.
Phase 4: Systemize & Scale (The "Real" MVP)
Goal: Now that you have revenue and happy customers, you build the software to replace yourself.
No feature creep. No "guessing" what to build.
You build exactly what your paying customers just used.
You'll:
Translate your manual process into a lean software MVP.
Set up your "Engine of Growth" (pricing, recurring billing, and automated onboarding) based on real data.
Transition from "Founder-led Sales" to a scalable funnel.
You ship knowing exactly what to improve next because your customers are already telling you.
The Result:
A product that has already sold.
A feature roadmap defined by revenue, not guesses.
A repeatable sales script that converts strangers into users.
A clear path to $10k MRR without burning your savings.
At this point, most founders don't feel "hyped."
They feel safe.
Safe because the money is in the bank.
Safe because they didn't waste 6 months.
Safe because they know it works.
Copy-Paste Templates to Use
Don't stare at a blank screen. Steal the proprietary assets I use with consulting clients (worth $1200).
The 'Anti-Mom-Test' Script
(Value: $500)
Get an honest feedback without awkwardness.
'Non-Salesy' Outreach Templates
(Value: $300)
Book meetings without feeling like a spammer.
'Napkin Offer' Page Template (Value: $200)
How to pre-sell your vision using a simple PDF before the product.
Full Notion-based OS including framework, videos and ready templates:
β Traction OS: The Founder's System ($1200 Value)
β FREE BONUS #1: The "Unfundable" Scorecard ($99 Value) β FREE BONUS #2: The "Napkin Offer" Template ($200 Value) β FREE BONUS #3: The "Anti-Bias" Interview Template ($500 Value) β FREE BONUS #4: The Cold Outreach Template ($300 Value) β FREE BONUS #5: The $10K Roadmap ($199 Value)
$2500 worth of value that will save you months, potentially year, in wasted time and runway. Available immediately at just $497 β $59. 13 years of startup 0->1 experience for just one night out.