The "Shuffle" is the single most expensive line item in your term sheet. Investors will ask for a 10-15% option pool, but where that pool comes from changes your ownership by millions.
Sample Math: The Cost of the Shuffle
Scenario: You are raising $2M at an $8M Pre-Money Valuation ($10M Post-Money). The investor requires a 10% Option Pool ($1M value).- Scenario A: Post-Money Pool (Founder Friendly)
The pool is created after the investment. The dilution is shared by everyone. You and the investor both shrink slightly to make room for the pool.
- Scenario B: Pre-Money Pool (Investor Friendly)
The investor forces the pool to come out of your share before they invest. The $1M pool reduces your effective Pre-Money valuation from $8M to $7M. You take 100% of the dilution hit.
For a detailed breakdown of this mechanic, read this guide on
the Option Pool Shuffle.
No. Cap table hygiene is defense. It ensures that if you win, you keep the prize. But it doesn’t help you score. Your
saas-pricing-page and product strategy bring the cash in; your cap table just decides who distributes it. Don't spend more time on equity math than you do on customer acquisition. Secure your structure, then get back to work.