SaaS landing page examples

last updated: Sep 15, 2025
SaaS landing page example — Notion

TL;DR

Great SaaS pages do four things fast: state the value proposition, show a proof row, set a friendly price signal, and use a clear CTA label. These saas landing page examples show eight repeatable patterns.

How to:
  • Skim the patterns matrix.
  • Pick one hero model that fits your product.
  • Ship the smallest change that improves clarity this week.

Glossary

Value proposition: Short line that states the business value.
Proof row: Logos, metrics, quotes that earn trust.
Price signal: Gentle “From $X” to set expectations.
CTA label: The exact text on your main button.
Hero section: Top block with headline, media, CTA.
LCP: Largest Contentful Paint. Load metric. Keep ≤ 2.5s at p75.

How to design high-converting landing page

  1. Pick your win. Decide the one action you want today. Trial signups or demo requests. Write it at the top of your doc.
  2. Choose a hero model. From the matrix, pick ROI-first, product-in-motion, or proof-first. Match the pattern to your buyer’s doubt.
  3. Write the value line. 7–12 words. Say the outcome, not the features. Example: “Close deals 30% faster.”
  4. Add one proof row. Show 5–8 logos or a named quote. Place it near the headline so it gets seen.
  5. Set a price signal. If you’re self-serve, add “From $29/user” near the primary CTA. Enterprise can move price to the pricing page.
  6. Label the CTA by outcome. “Start free trial,” “Book a 15-min demo,” or “See a 3-min tour.” Kill “Learn more.”
  7. Protect speed. Compress hero media. Fix image dimensions. Aim LCP ≤ 2.5s at p75.
  8. Ship a micro-test. Change one thing. Measure a week. Keep the winner. Repeat.

Patterns matrix

Pattern
Why it works
Say it like this
Watch out
ROI-first hero
Buyers justify with numbers. Speaks to budget.
“Cut onboarding time by 40%.”
Vague % without proof hurts trust.
Product-in-motion hero
Shows the outcome. Lowers effort to imagine.
“See issues auto-triaged in real time.”
Heavy video can slow the page.
Proof-first hero
Borrowed trust speeds scanning.
“Trusted by 10,000+ teams.”
Too many logos = clutter.
From $X price signal
Filters bad fits early.
“From $29/user/mo.”
Enterprise buyers may prefer “Talk to sales.”
Logo wall
Quick credibility hit.
“Teams at X, Y, Z use us.”
Cap it to 5–8 logos.
Named quote
Human proof beats badges.
“Jane, VP Ops: ‘Closed deals 2x faster.’”
Anonymous quotes feel fake.
Trial vs demo CTA
Matches urgency and deal size.
“Start free” vs “Book a demo.”
Don’t bury the secondary CTA.
Secondary CTA: short tour
Reduces commitment fear.
“See a 3-min tour.”
Keep the tour under 3 minutes.

Gallery: SaaS Landing Page examples

Linear — product management
  • Ultra-clear value on speed; product-in-motion reduces effort.
  • Outcome CTA (“Start free”) matches intent.
SaaS landing page example — Linear.
Webflow — website platform
  • Product-in-motion hero shows the outcome instantly.
  • Clear “Get started — it’s free” lowers friction.
SaaS landing page example — Webflow.
Calendly — scheduling
  • Pain-first headline maps to the problem users feel.
  • Frictionless “Sign up free” accelerates activation.
SaaS landing page example — Calendly.
Airtable — apps on data
  • Benefits-first promise with crisp subhead for who/what.
  • Strong CTA placement with visual clarity in the hero.
SaaS landing page example — Airtable.
Slack — team communication
  • Proof-first hero with recognizable logos builds trust fast.
  • Simple “Try for free” directs action without overthinking.
SaaS landing page example — Slack.
Jasper — AI for marketing
  • Demo-first hero for evaluators who need proof.
  • Secondary self-serve path keeps momentum for tinkerers.
SaaS landing page example — Jasper.
Canny — customer feedback
  • “Start free” plus clear positioning removes hesitation.
  • Social proof near the headline earns attention early.
SaaS landing page example — Canny.
Plausible — privacy-first analytics
  • Privacy value prop is explicit and memorable.
  • Lightweight story + predictable pageview tiers signal fairness.
SaaS landing page example — Plausible.
Tally — form builder
  • Free-first message with generous limits creates urgency to try.
  • Conversational copy makes the CTA feel safe.
SaaS landing page example — Tally.
PostHog — product analytics for developers
  • Dev-first narrative unifies analytics, flags, and replay.
  • Primary CTA stays visible and unambiguous.
SaaS landing page example — PostHog.
Stytch — authentication
  • Outcome-focused headline with “Watch demo” for quick proof.
  • Clear secondary path for sales-assisted buyers.
SaaS landing page example — Stytch.
Ashby — recruiting platform
  • Named quotes and known logos compress trust building.
  • Demo-first CTA fits higher-ACV evaluation.
SaaS landing page example — Ashby.
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Which activation model to use

Trial vs demo
  • Trial: Fast time-to-value. More signups. Lower qualification.
  • Demo: Fewer signups. Better qualification. Higher close rate.
  • Rule of thumb: Default to trial. Keep “Book a demo” visible for complex or high-ACV sales.

Templates

Grab the blocks and wireframe from the landing page teardown checklist. For copy, use the value proposition for startups. Price-signal with help from the saas pricing page. If you use a demo CTA, adapt the founder demo script. Track tests through the ga4 + tag manager for founders.

Risks

  • Bait pricing and hidden fees erode trust.
  • Heavy hero media that pushes LCP above 2.5s.
  • Vague CTA labels like “Learn more”.
  • Proof wall clutter that hides the CTA.
  • Secondary CTA hidden on mobile.
FAQ
  • You:
    How long should the hero be?
    Guide:
    Two short lines. Value first. Detail second.
  • You:
    What’s the right order: value, proof row, then CTA?
    Guide:
    Value, proof, CTA works for most B2B SaaS. If your brand is unknown, push proof earlier.
  • You:
    Where do I put “From $X”?
    Guide:
    Near the primary CTA for self-serve. On the pricing page for enterprise.
  • You:
    Trial or demo for early-stage?
    Guide:
    Default to trial unless ACV is high or onboarding is heavy.
  • You:
    Do I show VAT or “ex VAT” for UK buyers?
    Guide:
    Yes. If you take UK payments, clarify “ex VAT” near price.
  • You:
    What must be above the fold?
    Guide:
    Value line, primary CTA, and one trust element. Keep hero media light to protect LCP.
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