Investors will ask for a 20% option pool by default because it dilutes you, not them. This guide provides the actual market data you need to negotiate that number down to a reasonable standard and protect your ownership.
A seed stage option pool is a block of equity (usually 10-20%) set aside for future employees, advisors, and consultants. It is almost always carved out of the founders' equity before the new cash hits the bank.
- Benchmark: 10-15% is standard; 20% is aggressive and often unnecessary.
- Rule: Calculate the pool size based on a hiring plan for the next 18 months, not a random VC number.
- Warning: The "Option Pool Shuffle" means you pay for the pool from your pre-money valuation, effectively increasing the price of the round for investors.
How to read this: Use the data below to push back on a 20% pool request.
Use this table to benchmark your term sheet against market realities. Most VCs will push for the "High" bracket regardless of your actual hiring needs. For specific industry data, check our
SaaS Option Pool Benchmarks.
Don't guess. Math is your only defense against dilution. According to
Founder FAQs, average seed pools historically hover near 10-15%. A 20% pool is a high-water mark you should fight unless you have a massive hiring plan immediately post-close.
1. Create a hiring planBefore accepting a number, map out exactly who you need to hire in the next 18 months. Assign a rough equity percentage to each role (e.g., 1.0% for a founding engineer, 0.5% for a senior dev). Sum these up. If the total is 9%, adding a buffer gets you to ~11-12%, not 20%.
2. Calculate the dilution costHere is how the dilution actually hits your cap table during the "shuffle" if you raise $2M at an $8M pre-money valuation ($10M post-money):
- Target: 15% Post-Money Option Pool ($1.5M value).
- The Trap: Investors require this pool to be included in the $8M pre-money valuation.
- The Result: Your effective pre-money valuation for your shares drops to $6.5M ($8M pre-money minus $1.5M pool).
- The Reality: You own less of the company than the "headline" valuation suggests.
To run these numbers for your specific deal, use our
Option Pool Calculator.