Swipe File: B2B SaaS Press Release Template (Launch & Funding)
last updated: Feb 11, 2026
You do not need to tell your life story to get press. You need a standard, boring, compliant press release to secure the "As Seen On" logo or generate an initial backlink. Use this standardized fill-in-the-blank structure to ship your news quickly and get back to building the product.
TL;DR
A B2B SaaS press release template is a pre-formatted document adhering to Associated Press (AP) style, designed to help founders plug in launch or funding details without hiring a $5,000/month agency.
How to read this: Copy the template below, fill in the brackets, and send it.
- Benchmark: Keep the body copy between 300-500 words to ensure it gets read.
- Rule: Write exclusively in the third person (he, she, it, they).
- Warning: Never send an attachment; always paste the text in the email body or use a link.
How to read this: Copy the template below, fill in the brackets, and send it.
Glossary
- Dateline: The capitalized location and date at the start of the release (e.g., "SAN FRANCISCO, Calif. - Jan. 15, 2025").
- Boilerplate: The "About Us" section at the bottom; a consistent 50-100 word company description used across all media.
- Embargo: A request to reporters to not publish the story until a specific date and time.
The asset (copy this)
Copy the text block below. Replace all bracketed text [LIKE THIS] with your specific details. This template works for both product launches and funding announcements by selecting the relevant options.
FOR IMMEDIATE RELEASE
[HEADLINE: ACTION-ORIENTED TITLE, MAX 80 CHARACTERS]
[Sub-headline: One sentence elaborating on the main benefit or the specific dollar amount raised]
[CITY, State abbreviation] - [Date] - [Company Name], the [category-defining adjective] platform for [target audience], today announced [the launch of Product Name / raising $X million in Seed funding]. This [new solution / capital injection] tackles the industry-wide problem of [specific pain point], enabling users to [primary benefit or outcome].
"The current market lacks a solution that effectively addresses [Problem X]," said [Founder Name], CEO of [Company Name]. "With [Product Name / this new funding], we are closing that gap by providing [target audience] with the tools they need to [specific goal, e.g., reduce churn by 20%]."
[Paragraph 2: The "How It Works" or "Use of Funds" Section]
Unlike legacy competitors that rely on [old method], [Company Name] utilizes [proprietary tech/AI/unique mechanism]. Key features of the new [launch / phase] include:
* [Feature/Goal 1]: [Brief description of benefit]
* [Feature/Goal 2]: [Brief description of benefit]
* [Feature/Goal 3]: [Brief description of benefit]
[Paragraph 3: Social Proof or Investor Quote]
Since its beta release in [Month, Year], [Company Name] has onboarded [Number] companies, including [Client A] and [Client B].
"[Company Name] is solving a critical infrastructure problem for the B2B SaaS market," said [Investor Name], Partner at [VC Firm Name]. "Their approach to [specific vertical] is exactly what the industry needs right now."
(Note: Delete this paragraph if no investor/customer quote is available).
[Paragraph 4: Call to Action]
[Product Name] is available immediately at [Website URL]. New users can sign up for a [free trial/demo] starting today.
About [Company Name]
[Company Name] is a [City]-based SaaS provider dedicated to [mission statement]. Founded in [Year] by [Founder Names], the company is backed by [Investor Names, if applicable] and serves customers like [Customer Names]. For more information, visit [Website URL].
Media Contact:
[Name]
[Title]
[Email Address]
[Phone Number - Optional]
[Link to Media Kit/Press Assets]
FOR IMMEDIATE RELEASE
[HEADLINE: ACTION-ORIENTED TITLE, MAX 80 CHARACTERS]
[Sub-headline: One sentence elaborating on the main benefit or the specific dollar amount raised]
[CITY, State abbreviation] - [Date] - [Company Name], the [category-defining adjective] platform for [target audience], today announced [the launch of Product Name / raising $X million in Seed funding]. This [new solution / capital injection] tackles the industry-wide problem of [specific pain point], enabling users to [primary benefit or outcome].
"The current market lacks a solution that effectively addresses [Problem X]," said [Founder Name], CEO of [Company Name]. "With [Product Name / this new funding], we are closing that gap by providing [target audience] with the tools they need to [specific goal, e.g., reduce churn by 20%]."
[Paragraph 2: The "How It Works" or "Use of Funds" Section]
Unlike legacy competitors that rely on [old method], [Company Name] utilizes [proprietary tech/AI/unique mechanism]. Key features of the new [launch / phase] include:
* [Feature/Goal 1]: [Brief description of benefit]
* [Feature/Goal 2]: [Brief description of benefit]
* [Feature/Goal 3]: [Brief description of benefit]
[Paragraph 3: Social Proof or Investor Quote]
Since its beta release in [Month, Year], [Company Name] has onboarded [Number] companies, including [Client A] and [Client B].
"[Company Name] is solving a critical infrastructure problem for the B2B SaaS market," said [Investor Name], Partner at [VC Firm Name]. "Their approach to [specific vertical] is exactly what the industry needs right now."
(Note: Delete this paragraph if no investor/customer quote is available).
[Paragraph 4: Call to Action]
[Product Name] is available immediately at [Website URL]. New users can sign up for a [free trial/demo] starting today.
About [Company Name]
[Company Name] is a [City]-based SaaS provider dedicated to [mission statement]. Founded in [Year] by [Founder Names], the company is backed by [Investor Names, if applicable] and serves customers like [Customer Names]. For more information, visit [Website URL].
Media Contact:
[Name]
[Title]
[Email Address]
[Phone Number - Optional]
[Link to Media Kit/Press Assets]
Benchmarks
Founders often overestimate the volume required for coverage. Quality beats quantity every time.
Sample math: The precision pitch
If you are running a Product Hunt launch strategy alongside this press release, the math typically looks like this:
Sample math: The precision pitch
If you are running a Product Hunt launch strategy alongside this press release, the math typically looks like this:
- Input: 20 personalized emails to targeted journalists in your niche.
- Open Rate: Expect ~40% open rates (8 opens) if the subject line is non-spammy and personalized.
- Reply Rate: 5-10% (1-2 replies).
- Outcome: 1 high-quality article or mention.
Wire service vs cold email
Should you pay for distribution or do it yourself? Compare the options.
- Paid Wire (e.g., PR Newswire): Costs $800-$1,500+. Great for guaranteed placement on Yahoo! Finance and SEO signals. Terrible for getting actual journalists to care.
- Cold Email (DIY): Costs $0 (plus sweat equity). High effort, but the only way to build long-term relationships with reporters. If you are following our PR strategy guide, start here.
Risks
- The Attachment Trap: Journalists delete emails with attachments to avoid malware. Never attach a PDF. Paste the release text directly into the body of your email.
- Embargo Leaks: If you set an embargo (e.g., "Do not publish until Tuesday"), be aware that 50% of automated scrapers ignore it. Only use embargoes if you are coordinating a massive, multi-channel reveal.
- Subject Line Failures: Avoid "Exciting News!" or "Revolutionary AI." Be boring and factual: "New B2B CRM Launches with $2M Seed Funding."
Will a press release actually get you to $10k MRR?
Mastering this template is a credibility check-box, not a silver bullet. It might earn a backlink, but it won't drive direct sales or get you to $10k MRR on its own. Use this asset to remove friction and announce your news, then immediately pivot back to your primary growth strategy: talking to customers and selling.
FAQ
- You:Should I use a paid wire service like PR Newswire?Guide:For early-stage startups (under $10k MRR), the answer is usually no. The $800-$1,500 cost is better spent on direct sales or ads. Paid wires are useful for B2B PR examples where you need to show momentum to investors, but they rarely result in organic journalism.
- You:How do I find journalists to send this to?Guide:Do not spray and pray. Use tools like Muck Rack to find 10-20 journalists who specifically cover your niche (e.g., "B2B Marketing Tech"). A personalized email with this template pasted in the body beats a blast to 1,000 random contacts every time.
- You:What if I don't have an investor for a quote?Guide:Use a beta customer. A quote from a real user saying "This tool saved me 10 hours a week" is often more persuasive to potential buyers than a generic quote from a VC.
No-BS guides
📉 Avg founder's probability: 12%
What if your startup is doomed to fail? ò_ô
You spent 5 minutes reading about tactics. Don't leave without checking if your current strategy can get you to $10K MRR in the next 90 days.