You're launching on Product Hunt and staring at a blank text box. Stop overthinking it. Use this template to hook early adopters, get the conversation going, and drive traffic to your site.

Your maker comment is the first thing people read after your tagline. Here is what you need to know before you post.

Copy the code block below. Replace the placeholders with your exact product details.

Hey Product Hunt community! 👋

I'm [Name], the founder of [Product Name]. I built this because [Short, painful problem you faced].

For the last [Timeframe], I struggled to find a tool that just [Core benefit without jargon]. The existing solutions were either too expensive or incredibly bloated.

So, I built [Product Name]. It helps [Target Audience] achieve [Specific Result] by:
1. Feature One. [Benefit of feature one].
2. Feature Two. [Benefit of feature two].
3. Feature Three. [Benefit of feature three].

I'm offering an exclusive [Discount/Offer, e.g., 20% off lifetime] for the PH community today. Just use the code [CODE] at checkout.

I'll be hanging out in the comments all day. Ask me anything about the product, the tech stack, or my roadmap.

Cheers,
[Name]

Benchmarking your launch metrics helps you gauge success in real-time. A solid launch typically sees a comment-to-upvote ratio of around 10-20%.

Sample math.
If your launch gets 500 upvotes, aim for 50-100 engaged replies. Replying to every comment early on signals to the algorithm that your thread is active, helping maintain your rank.