Raising capital is a funnel, and the term sheet is the contract waiting at the bottom. It defines your financial future and control over the company. This guide translates the "legalese" into plain English, helping you distinguish between standard market terms and traps that can wreck your equity.
These
B2B term sheet examples represent the standard "market" terms for Seed and Series A rounds. This guide acts as a translation layer between "legalese" and founder survival, specifically highlighting the difference between founder-friendly and predatory terms.
Key bullets:- Benchmark: Typical founder dilution in a Seed round lands in the 20–25% range. Anything over 30% usually signals a weak negotiation position or a predatory fund.
- Rule: Never sign a term sheet with "Participating Preferred" stock without a cap. It is double-dipping that kills your exit returns.
- Warning: The "No-Shop" clause locks you in for 30–60 days. If the deal falls through, you are often dead in the water with zero leverage.
How to read this: We have stripped the legal fluff. Copy the clauses below to check against your own offer.
Below are the three most critical clauses you will encounter. We have provided the "Standard Market" version and a "Founder Note" explaining the trap. For the official source of truth on legal templates, always refer to the
NVCA Model Legal Documents.
1. Liquidation preference (The "Exit Math" clause)This clause dictates the payout order. You want "1x Non-Participating." You want to avoid "Participating" at all costs.Liquidation Preference:
In the event of any liquidation, dissolution or winding up of the Company, the holders of Series A Preferred Stock shall be entitled to receive, prior and in preference to any distribution of any of the assets of the Company to the holders of Common Stock, an amount equal to the Original Issue Price plus declared and unpaid dividends on each share of Series A Preferred Stock (the "Preference Amount").
After payment of the Preference Amount, the remaining assets shall be distributed ratably to the holders of Common Stock.
Founder note:Watch out for the word "Participating" after the preference amount is paid. If the clause says the investors get their money back and then share in the remaining assets with common stock, that is "Participating Preferred."
2. Anti-dilution provisions (The "Down Round" shield)This protects the VC if your valuation drops in the next round.Anti-Dilution Provisions:
The conversion price of the Series A Preferred Stock will be subject to a "broad-based" weighted average adjustment to reduce dilution in the event that the Company issues additional equity securities at a purchase price less than the applicable conversion price.
Founder note:Watch out for "Full Ratchet" anti-dilution. "Weighted Average" is standard (market norm). "Full Ratchet" is a death sentence; if you sell one single share later at a lower price, all their shares re-price to that low number, wiping out your ownership percentage. For more on how this impacts cap tables, review our
term sheet calculator.
3. Board composition (The "Control" clause)This decides who fires the CEO.Board of Directors:
The Board shall consist of three (3) members:
(i) one (1) member elected by holders of Series A Preferred Stock [The VC];
(ii) one (1) member elected by holders of Common Stock [The Founder]; and
(iii) one (1) independent member elected by mutual consent of the Board [The Swing Vote].
Founder note:Watch out for a 2-1 split where VCs control the majority (e.g., 2 VC seats, 1 Founder seat). The "Independent" seat is the most important negotiation point. If the VC chooses the Independent, it is effectively a 2-1 board against you.
When negotiating, you need to know what is "market standard" so you don't look inexperienced.
- Dilution: According to Carta's latest data, median dilution for Seed rounds hovers around 20.1%, while Series A rounds see about 20.5%. If an investor asks for 35%, they are outliers.
- Legal Fees: Do not overpay, but do not use a cheap generalist. For a priced Seed round, expect legal fees to range from $15,000 to $25,000. For Series A, costs typically jump to $30,000–$60,000 due to increased complexity (source).