You are looking at a term sheet that dictates who gets paid first when you sell. Most founders ignore this because they assume they’ll exit for a billion dollars; you need to read this because you probably won’t.
If you only have two minutes, here is everything you need to know to avoid signing a bad deal. Liquidation preference is the "payout order" that determines how much cash investors pull off the table before you see a dime. In pre-seed, this should be standard downside protection, not a predatory tactic.
- Benchmark: 1x Non-Participating. (Anything else is likely a red flag).
- Rule: Pari Passu. Early money should sit alongside, not behind, later money.
- Warning: "Double Dipping". Avoid "Participating Preferred" at all costs; it drains the exit pool twice.
How to read this: Use the checklist below to audit your term sheet in 60 seconds.
Use this checklist to audit your term sheet immediately. If you see Red Flags, pause the deal.
At the pre-seed and seed stage, your terms should be standard. Deviating from market norms signals weakness or inexperience.
- The Standard: According to HSBC Innovation Banking data, approximately 97% of non-participating shares feature a 1x multiple.
- The Exception: Higher multiples (1.5x, 2x) or participation rights are almost exclusively seen in distressed "down rounds" or bridge financing where the company has zero leverage.
If a pre-seed investor asks for a 2x preference in a healthy round, they aren't protecting downside—they are optimizing for your failure.
The Scenario: You raise
$2M at Pre-Seed for
20% equity. You sell the company 4 years later for a modest
$10M (a "base hit" exit).
Case A: The Standard (Green Flag)- Term: 1x Non-Participating.
- Investor Math: They choose between $2M (1x pref) OR $2M (20% of $10M). It's a wash.
- Investor Gets: $2M.
- Founder/Common Pool: $8M.
- Result: You get rich.
Case B: The Predator (Red Flag)- Term: 2x Participating.
- Investor Math: First, they take $4M (2x pref).
- Remaining Pool: $6M ($10M - $4M).
- Second Dip: They take 20% of the remaining $6M = $1.2M.
- Investor Gets: $5.2M (52% of the exit on 20% ownership).
- Founder/Common Pool: $4.8M.
- Result: You did all the work for half the payout.
For more detailed breakdowns, see our guide on
liquidation preference examples.