Use this waterfall visualizer to map out exactly how an exit proceeds. This logic separates "Paper Wealth" from "Bank Balance."
The Waterfall VisualizerThis framework assumes a hypothetical
$40M Exit where you raised
$10M Series A for
20% of the company, with
$2M in venture debt.
1. The Creditor Wall (Debt)Debt always eats first. Before any equity holder (you or the VCs) touches a cent, secured creditors are paid in full.
- Logic: Gross Sale Price - Outstanding Debt = Distributable Proceeds.
- Sample math: $40M (Exit) - $2M (Debt) = $38M remaining.
2. The Preference Hurdle (Preferred Stock)This is where the term "Liquidation Preference" activates. Investors execute their right to get their principal back.
- Standard Logic (1x Non-Participating): The VC chooses either their 1x money back ($10M) or their % ownership of the remaining pot ($7.6M). They choose the higher amount.
- Predatory Logic (Participating): The VC takes their $10M off the table immediately and still owns 20% of the remaining pot.
- Sample math (Standard): VC takes $10M (since $10M > 20% of $38M). Remaining pot: $28M.
3. The Seniority Check (Stacking vs. Blending)If you have multiple rounds (Seed + Series A), you must determine who stands in line first. Check your
Cap Table SaaS Framework to see how this impacts your specific ownership.
- Standard: Pari Passu. Seed and Series A split the preference pot pro-rata based on capital invested.
- Stacked: Series A gets paid their full preference before Seed sees a dollar.
- Impact: In a low exit (e.g., $15M), a stacked Series A might wipe out the Seed investors entirely.
4. The Common Pool (Founders & Employees)This is the residual value. It is distributed to Common Stock holders according to ownership percentage.
- Logic: (Remaining Pot) * (Founder Ownership %).
- Sample math:
- Pot: $28M.
- Founder Share (e.g., 40%): $11.2M.
Note: If the VC had "Participating Preferred," the pot would be smaller, and they would also take 20% of this final $28M, further diluting you.Summary of Outcomes To negotiate effectively, you need to know what is "market." You cannot argue from emotion; you must argue from data. Here is the reality for Q4 2024 and beyond:
- 1x Liquidation Preference: This is the overwhelming standard. Carta data indicates that 96β98% of Series A deals carry a simple 1x preference. If an investor asks for 2x, they are signaling that they view your business as high-risk or distressed.
- Non-Participating Preferred: Approximately 96% of deals are non-participating. This means investors get their money back OR their share of the company, not both.
- Participation Caps: In the rare 4% of cases where participation is included, it is almost always capped at 2β3x. Uncapped participating preferred is a "walking dead" term β if you see it, run or Renegotiate hard.